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Pricelist: USD Retail Pricelist
Pricelist: USD Retail Pricelist
NOBL Ethos Trail Front Wheel

NOBL Ethos Trail Front Wheel

Trail | All Mountain 

1338 Grams 

1338g of perfectly tuned trail performance. Smooth through trail chatter, snappy when you put the power down. With Berd spokes and fast-engaging Ti70 hubs, this is the ultimate every-trail wheelset.

Build
Wheelset Front Only Rear Only
  • Brand
  • Rim Model
  • Hub Model
  • Position
  • Rim Size
  • Hole Count
  • Front Hub Spacing
  • Brake Interface
  • Colour - Matte Black
  • Spokes Option
  • Nipple Colour Option - Black Alloy
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Price
USD $ 1,030.00 USD $ 1,030.00

Terms and Conditions
Brake Interface 6-Bolt, Centerlock
Brand NOBL
Rim Model Ethos TR
Hub Model NOBL Ti70
Position Front
Rim Size 29 in
Hole Count 28H
Front Hub Spacing 110x15mm - Boost
Colour Matte Black
Spokes Option Berd PolyLight Black
Nipple Colour Option Black Alloy
Contact Us
Brand: NOBL
Rim Model: Ethos TR
Hub Model: NOBL Ti70
Position: Front
Rim Size: 29 in
Hole Count: 28H
Front Hub Spacing: 110x15mm - Boost
Colour: Matte Black
Spokes Option: Berd PolyLight Black
Nipple Colour Option: Black Alloy
NOBL Ethos Trail Front Wheel
01

Engineered For Fun

Revised carbon layups and reduced torsional stiffness create a wheel that’s snappy under power, supple through chatter, and flat-out fun. Built to smash corners and stay smooth over every bump.

02

Compliant & Light

With a shallow 18.5-19mm front & rear specific rim profile, Ethos Trail is our most compliant trail wheelset with grip that you can count on. At 1338g, it weighs less than many XC wheels, but has the strength and stiffness to take on every trail.

03

Ethos Ti70 Hub

The perfect hub: hook-flange ratchet hubs with 70 points of engagement and lightweight titanium freehubs, designed with Berd and Erase.

Ride Feel

Your daily-driver wheelset, elevated. Ethos Trail wheels boast shallow, compliant rims with front and rear-specific designs that hit sweet spots across the board. Lighter than many XC wheelsets, yet built tougher than its grams suggest. Paired with the perfectly tuned ride feel of Berd spokes, Ethos Trail is built for riders who get equal kicks out of stealing KOMs on climbs and descents.
The Details

With front and rear-specific rim designs, Ethos Trail is tuned for balance on every ride. Up front, a shallow 18.5mm lightweight rim enhances traction and delivers a supple, composed feel. Out back, a 19.0mm depth, reinforced layup, and wider rim lips boost impact resistance and tire support, adding snap and confidence when charging corners and rough lines.
Both rims are engineered with reduced torsional stiffness, allowing for controlled lateral and vertical flex in sync. The result is a wheel that tracks naturally across off-camber terrain, holds strong when pushed into corners, and lets the bike move fluidly beneath you.
Front Specs
The front rim is 80g lighter and more compliant, with .5mm narrower rim lips, which improve traction and reduce rotational weight.
rear specs
The rear rim is engineered to withstand harder hits and provide more support with a reinforced layup and wider rim lips that increase impact resistance.
Build Specs · NOBL Ethos Trail Front Wheel
Rims Ethos Trail 385g front, 460g rear (28h, 29”)
Hubs NOBL Ethos Ti70, Hook flange, Titanium Driver, 70T ratchet
Hub Spacing Boost
Brake Type Centerlock or 6-Bolt
Freehubs XD, MS, & HG
Spokes Berd PolyLight Dyneema
Nipples Sapim Alloy Black (Securelock)
Decals White, Chrome Silver, Chrome Gold, & Black
Valves NOBL Tubeless Valves Stock (Upgrades to Peaty’s Valves available)
Common questions

Frequently asked.

Are NOBL rims tubeless-compatible? +
Yes. All NOBL rims are hookless and tubeless-ready from the factory. NOBL tubeless tape and Flatline valves are included. Max tyre pressure: 30 psi / 2.1 bar. Recommended tyres: 2.4–2.6" for enduro/gravity rims; 2.0–2.4" for trail rims.
How long does it take to build a set? +
Lead time is 7–14 days from Cumberland, BC. Every set is hand-built, hand-tensioned, and hand-trued before it ships. Rush builds are available — contact us directly.
What does the lifetime warranty cover? +
All NOBL rims are backed by a lifetime no-fault warranty. Break a rim while riding your bike — NOBL sends you a replacement. You only pay shipping. No questions, no inspections, no buy-back games.
Can I specify my own hub? +
Yes. Select your preferred hub from the options above, or contact us for a custom build with a hub not listed. We'll tell you upfront if it's a good match for the rim.

hope pro 5 hubs

 The Signature Series is powered by Hope Pro 5 hubs. Tried and tested, the Pro 5 offers an unbeatable performance to price ratio, with a strong track record of reliability and serviceability.  

Faster Engagement: The rear hub features an offset 6-pawl freehub design, increasing engagement from 44 points (previous Pro 4 model) to 108 points (a quick 3.3° engagement), providing a faster, more responsive feel on the trail.

Reduced Drag: A new “zero drag” labyrinth seal and an improved ratchet and pawl system with updated springs greatly reduce friction and drag within the drive mechanism.

Improved Durability and Stiffness: The hub shell has a new profile designed to add stiffness 

without increasing weight. A new axle design accommodates larger, sealed stainless steel cartridge bearings in a better arrangement to increase load capacity and longevity.

E-Bike Freehub: Featuring a steel freehub body and all six pawls engaging simultaneously to handle the higher torque loads associated with e-bikes. (54 points of engagement vs 108 with the alloy freehub)

Serviceability and Support: True to Hope’s reputation, the Pro 5 is fully serviceable and rebuildable using simple tools, with a commitment to spare parts availability for at least 10 years after production ends.