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Pricelist: USD Retail Pricelist
Pricelist: USD Retail Pricelist
NOBL Ethos Enduro Wheelset

NOBL Ethos Enduro Wheelset

enduro

1551 grams

Compliance and strength at a whole new level. Extra-tough Berd Polylight-X spokes and Ethos Ti70 hubs, all in a lightweight platform that is top in its class.
  • Brand
  • Rim Model
  • Hub Model
  • Position
  • Rim Size
  • Hole Count
  • Front Hub Spacing
  • Rear Hub Spacing
  • Brake Interface Option
  • Freehub Type Option
  • Colour - Matte Black
  • Spokes Option
  • Nipple Colour Option - Black Alloy
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Price
USD $ 2,299.00 USD $ 2,299.00

Terms and Conditions
Rim Size 27.5 in, 29 in, Mullet
Brake Interface Option 6-Bolt, Centerlock
Freehub Type Option HG, MS, XD
Brand NOBL
Rim Model Ethos EN
Hub Model NOBL Ti70
Position Set
Hole Count 28H
Front Hub Spacing 110x15mm - Boost
Rear Hub Spacing 148x12mm - Boost
Colour Matte Black
Spokes Option Berd PolyLightX Black
Nipple Colour Option Black Alloy
Contact Us
Brand: NOBL
Rim Model: Ethos EN
Hub Model: NOBL Ti70
Position: Set
Hole Count: 28H
Front Hub Spacing: 110x15mm - Boost
Rear Hub Spacing: 148x12mm - Boost
Colour: Matte Black
Spokes Option: Berd PolyLightX Black
Nipple Colour Option: Black Alloy
NOBL Ethos Enduro Wheelset
01

Compliant & Strong

19 mm

The strongest enduro-specific wheelset we’ve ever built. A 19mm deep rim profile ensures compliance and traction that you can count on..

02

Party in the Front, Business in the Rear

Front and rear–specific rim designs deliver the best of both worlds: a supple, forgiving front wheel for maximum traction, paired with a rear rim reinforced to handle hard hits with a stronger layup and wider bead.

03

Berd PolyLight-X Spokes

44 % Stiffer

50% larger diameter (2.7 mm) than traditional Berd PolyLight spokes, providing 44% increased stiffness and increased abrasion resistance.

Ride Feel

Ethos Enduro wheels deliver superior performance for hard-charging enduro riders with no sacrifice to ride feel; harsh, stiff wheels were not an option. Built around shallow, front and rear-specific rims with an unreal 185J impact rating, they offer something unique in the Ethos lineup. Instead of the standard PolyLight spokes, Ethos Enduro is the exclusive NOBL wheelset to feature PolyLight-X spokes. These spokes have a 50% larger diameter (2.7 mm) than traditional Berd PolyLight spokes, providing 44% increased stiffness and increased abrasion resistance.
Ride Feel
Rim Cross-section
The Engineering

Front Specs

The front rim is 80g lighter and more compliant, with .5mm narrower rim lips, which improve traction and reduce rotational weight.

Rear Specs

The rear rim is engineered to withstand harder hits and provide more support with a reinforced layup and wider rim lips that increase impact resistance.

Build Specs · NOBL Ethos Enduro Wheelset
Rims Ethos Enduro 460g front, 540g rear (28h, 29” & 27.5”)
Hubs NOBL Ethos Ti70, Hook flange, Titanium Driver, 70T ratchet
Hub Spacing Boost
Brake Type Centerlock or 6-Bolt
Freehubs XD, MS, & HG
Spokes Berd PolyLight X Dyneema®
Nipples Sapim Alloy Black Securlock
Decals White, Chrome Silver, Chrome Gold, & Black
Valves NOBL Tubeless Valves Stock (Upgrades to Peaty’s Valves available)
Common questions

Frequently asked.

Are NOBL rims tubeless-compatible? +
Yes. All NOBL rims are hookless and tubeless-ready from the factory. NOBL tubeless tape and Flatline valves are included. Max tyre pressure: 30 psi / 2.1 bar. Recommended tyres: 2.4–2.6" for enduro/gravity rims; 2.0–2.4" for trail rims.
How long does it take to build a set? +
Lead time is 7–14 days from Cumberland, BC. Every set is hand-built, hand-tensioned, and hand-trued before it ships. Rush builds are available — contact us directly.
What does the lifetime warranty cover? +
All NOBL rims are backed by a lifetime no-fault warranty. Break a rim while riding your bike — NOBL sends you a replacement. You only pay shipping. No questions, no inspections, no buy-back games.
Can I specify my own hub? +
Yes. Select your preferred hub from the options above, or contact us for a custom build with a hub not listed. We'll tell you upfront if it's a good match for the rim.

hope pro 5 hubs

 The Signature Series is powered by Hope Pro 5 hubs. Tried and tested, the Pro 5 offers an unbeatable performance to price ratio, with a strong track record of reliability and serviceability.  

Faster Engagement: The rear hub features an offset 6-pawl freehub design, increasing engagement from 44 points (previous Pro 4 model) to 108 points (a quick 3.3° engagement), providing a faster, more responsive feel on the trail.

Reduced Drag: A new “zero drag” labyrinth seal and an improved ratchet and pawl system with updated springs greatly reduce friction and drag within the drive mechanism.

Improved Durability and Stiffness: The hub shell has a new profile designed to add stiffness 

without increasing weight. A new axle design accommodates larger, sealed stainless steel cartridge bearings in a better arrangement to increase load capacity and longevity.

E-Bike Freehub: Featuring a steel freehub body and all six pawls engaging simultaneously to handle the higher torque loads associated with e-bikes. (54 points of engagement vs 108 with the alloy freehub)

Serviceability and Support: True to Hope’s reputation, the Pro 5 is fully serviceable and rebuildable using simple tools, with a commitment to spare parts availability for at least 10 years after production ends.